Honey Atkinson

TRADE: JERVOISE ORGANICS

Honey Atkinson
TRADE: JERVOISE ORGANICS

WHO JERVOISE ORGANIC MEATS


 

Jervoise Station, north-west of Townsville in Far North Queensland, is a 76,000 acre, fully certified organic property. The station has been owned and run by the Jonsson family since 1965, and is currently home to three generations of the family who live and work on the property. Since gaining their official organic certification in 1996, they have run a thriving business providing quality organic beef to families throughout Queensland.

All of the cattle at Jervoise are completely free of any dips, fly sprays, drenches, hormone growth promotants or injections of any type. Jervoise is unique in that they run a completely integrated organic business where they are in control of the genetics, the feeding, nurturing, and processing of the end product.

Read our full article on the Jervoise story here.

 

THE TRADE CREATIVE SERVICES IN EXCHANGE FOR ORGANIC MEAT 


 

Our trade with Jervoise Organics was one of the first trading experiences we had …and also the biggest to date! Honey and I had been talking for some time about establishing Will Work For Food and basing much of our work on a trade or barter system. We wanted to pour our creative skills into a field that we felt really passionate about, and contribute in some small way to helping the heroes of the farming world.

Jervoise didn’t have the funds to pay for our services, but knew they needed help in marketing and representing their product in a positive light, so a trade deal was struck – our creative services in exchange for food.

This project was a huge one and involved photography, videography, rebranding, social media, website, a crowdfunding campaign, and the development of an online cookbook …all of which was done in exchange for meat from their farm, which we received in instalments over several months.

 
Filming the Jervoise crowdfunding video with Kerry and Kristine Jonsson, Honey, Karen and Jess.

Filming the Jervoise crowdfunding video with Kerry and Kristine Jonsson, Honey, Karen and Jess.

The Jervoise website, designed by our talented friends Teegan and Stephen of Verve Design - also completed through a trade/exchange arrangement! 

The Jervoise website, designed by our talented friends Teegan and Stephen of Verve Design - also completed through a trade/exchange arrangement! 

 

We learnt SO much from this trade and there were many ups and downs along the way. Obviously being able to nourish our families with organic, ethically raised meat from a source we knew and trusted was a big benefit for us. But the trade experience was so much more than that. It was such a privilege to get to know the Jonsson family, to work along side of them, and to get a glimpse into their lives and the challenges they face as farmers in Australia. Knowing that our work has made a positive impact on their lives and their ability to continue farming has been incredibly satisfying.

We were also privileged to be able to work with a few other creatives as a part of this process, further developing our own skills and forming valuable relationships.

 
Food styling and photography in collaboration with Chef Matt from JAM Corner restaurant in North Queensland.

Food styling and photography in collaboration with Chef Matt from JAM Corner restaurant in North Queensland.

www.jervoiseorganics.com